Events Calendar

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BASSCOM Events

24 February 2017 location: Sofia contact person: BASSCOM

Employer Branding “Strategies in Action”: attract, engage and re

On March 30-th in Inter Expo Center - Sofia will be held Employer Branding “Strategies in Action” - a full-day interactive training, where well recognized experts will share successful strategies, know-how and innovative approaches in talent attraction and retention. 

The Master Training will provide the participants with in-depth knowledge in the following key topics:

• Development of Employer Branding Strategy – step by step
• Creating an engaging Employer Brand promise (EVP)
• Delivering a great candidate and employee experience
• How to use the mobile technologies and social media in talent acquisition
• Spreading the brand message and establishing communities via Social Media (with focus on LinkedIn and Facebook)

The trainers - Ali Ayaz with expertise in the strategic Employer Brand Management and Jacco Valkenburg with proficiency in the employer branding communication in the digital world, perfectly complement each other aiming to empower participants with the tools, frameworks and ideas how to become an Employer of Choice.

The Master Training is predominantly designed for General Managers and Business Owners; Human Resources Directors and Talent Acquisition Managers; Directors, Managers and Experts in Marketing; PR Specialists and Communication Experts.

You can find more info about the trainers and the event schedule online: www.employerbranding.bg/en